GRUPO
OSMIO S.A de C.V
A subsidiary of Grupo Osmio
Consulting and Advisory Services
We cover all aspects of marketing research; from identifying the need, study preparation, collection of information, analysis, and support in the implementation of the results.
We help companies to gain, consolidate and analyze both external and internal information, offering them the tools, knowledge and processes to extract the value of this information and turn it into business decisions.
We offer support in the design and implementation of strategies that enable companies to gain or increase their competitive advantage, reduce costs and increase revenue.• Searching for investors and venture capital
• Development of viability plans
• Financial Restructuring Plan
• Preparation of dossier for trading bank debt
• Negotiation with banks
• Treasury Management
• Intermediation of operations for asset stripping
MARKET RESEARCH
BUSINESS INTELLIGENCE
STRATEGIC CONSULTING
TREASURY AND FUNDING
Other Services
We have two facilities room with Gesell camera, audio-visual equipment and specialized team in moderation and analysis of qualitative studies.
The GO Consulting field team has extensive experience in managing complex studies. The team in field are equipped with digital recorders to record the 100% of the interviews.
Telephone surveys are conducted in Call Centers and have tools to record and monitor all conversations. 24 positions are available for use in different projects.
Through our partners and our business network we can perform online research, we now have the tools and experience in the application of this methodology to gather information, both online and combined method (phone / online).
GO Consulting covers all aspects of market research, from identifying the need, preparation of studies, collection of information, analysis, and support in the implementation of the results
GO Consulting offers its customers support in the design and implementation of strategies that will enable companies to obtain or increase their competitive advantage, reduce costs and increase revenue.
QUALITATIVE STUDIES
SITE STUDIES
TELEPHONE SURVEY
COMBINED ONLINE STUDIES
STRATEGIC CONSULTING
Market Research Solution
Potential market
• Sizing markets
• Market segmentation
• Consumer usage and attitudes of consumers
• Unmet needs and opportunities
Current, potential and former clients
• Satisfaction, customer loyalty and dynamic
• Evaluation of high-value customers
• Retention and win back (former clients)
Quantitative
• Face PAPI and CAPI
• Telefonica CATI
• Combined (CATI / Online)
Qualitative
• Focus groups
• In-depth interviews
• Research ethnographic
Online survey
• Motivators acquisition (new customers)
• Customer Value Targeting
• Pre test advertising - advertising impact
• Tracking branding and advertising
Brand and Advertising
• Image and branding
Product Information
• Concept tests
• Product testing
• Provision purchase
• Evaluation value / price
• Evaluation of product lines
Sales and Customer Service
• Mystery shopper
• Analysis georeferenced
• Tracking of sales quality and service management
General and Tailored
• Quantitative tailored studies
• Qualitative tailored studies